Landcare Australia is seeking an experienced public relations and communications professional to join the team in Sydney. The position is a maternity contract role commencing in April. Our media and communications program of activities include working with our corporate, philanthropic and government partners to profile landcare volunteers and projects that are focused on restoring and protecting the natural environment. Our national program of purpose-led media and communications activities focus on environmental restoration, sustainable agriculture and community wellbeing. If you have a passion for storytelling and delivering strategic public relations activity we would love to hear from you.

About Landcare Australia

Landcare Australia is an independent, national not-for-profit organisation focused on empowering all Australians to actively care for the land and water that sustain us. For over 35 years, Landcare Australia has worked at the forefront of community and corporate engagement in environmental conservation and sustainable land management with activities that protect and conserve Australia's land, water, soils, plants, animals and ecosystems. Our work supports individuals, groups and organisations involved in landcare with funding, delivery of on-ground projects, capacity-building, information sharing, networking, communications and promotion of landcare achievements. We also manage large scale restoration projects including the Landcare CarbonSMART program. Landcare connects people from all walks of life to do something good for the environment. For more information visit landcareaustralia.org.au.

PR & Communications Manager - Maternity Leave Contract Role

Landcare Australia is seeking an experienced public relations and communications professional to join the team in Sydney. The position is a maternity contract role commencing in April. Our media and communications program of activities include working with our corporate, philanthropic and government partners to profile landcare volunteers and projects that are focused on restoring and protecting the natural environment. Our national program of purpose-led media and communications activities focus on environmental restoration, sustainable agriculture and community wellbeing. If you have a passion for storytelling and delivering strategic public relations activity we would love to hear from you.

About the Role

Seeking applications for an experienced media and communications specialist and who can develop and implement strategic multi-channel media and communications campaigns to raise awareness of Landcare Australia's brands, partnerships, projects and impact.

Strategy and Events

• The development and management of impactful communications and media campaigns that are aligned with Landcare Australia's Strategic Plan. Activities include development and management of a project plan, communications plan, media plan, communications content plan, media relations outreach and campaign reporting.
• Develop and manage communications and media relations activities for corporate, philanthropic and government partnerships.
• Provide event management support.
• Manage the delivery of activities to a timeline, budget and campaign KPIs.

Media Specialist

• Develop communications and news media strategies to reaching both new and existing audiences.
• Understanding of the media landscape and industry trends.
• Lead the development and implementation of significant media campaigns including Landcare Week, the National Landcare Conference, and the Landcare Awards program.
• Prepare media briefing packs for company media spokespeople including media training, key messages, media release, biography, background information documents and speech notes for events.
• Experience in crisis communications.
• Responsible for proactive and responsive positive media relations, ensuring relationships with key media stakeholders are created and maintained.

Communications

• Create content for Landcare Australia's Landcare in Focus magazine, Annual Report and other publications, newsletters, websites and social media.
• Research, write and edit topical and relevant articles and case studies to be published in media and Landcare Australia's communications channels.
• Prepare briefs for promotional videos and photography for suppliers.
• Other duties to support the Marketing and Communications team as required.

Skills and Experience

Proactive communications and media relations professional with a minimum five years' experience, and with tertiary qualifications in public relations, media or communications.

Essential

• Experience managing multiple projects in a fast-paced environment.
• Ability to professionally manage communications, media and stakeholder engagement.
• Experience developing and implementing multi-channel marketing, media and communications campaigns.
• Analytical and conceptual skills to effectively manage reputational risks and issues, problem solving and implement innovative solutions.
• Competency in a wide range of communications tools including developing media releases, media pitches, media briefs, articles, case studies, presentations and social media content.
• Excellent written and verbal communication skills including proven ability to create and write clear, engaging and inspiring content.
• Commitment to delivering high-quality outcomes and seek ways to improve communications, media and stakeholder engagement services and advice.
• Understanding of the Australian media landscape at a national, regional and local level.
• Ability to deal effectively with requests and enquiries from a variety of stakeholders from the landcare community across Australia.
• Strong stakeholder engagement skills to work with internal and external stakeholders.

Position Description: landcareaustralia.org.au/careers